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The Near Future for Sports Sponsorship with Ricardo Fort

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What is on the horizon for sponsorship marketing post-pandemic? MASB President/CEO Tony Pace discusses the Olympics, student athletes and other issues with Ricardo Fort, founder of Sport By Fort Consulting and former VP Global Sports & Entertainment Partnerships for The Coca-Cola Company.

Excerpt from MASB Winter Summit 2021 Session 2. For more info, visit themasb.org.
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