Meet Mercedes DIGITAL: Update on “Best Customer Experience 4.0”

Contactless and convenient: Mercedes-Benz continues to push forward with digitalisation in sales and after-sales, and increases focus on individual customer wishes. Subscribe to Mercedes-Benz on YouTube: http://www.youtube.com/subscription_center?add_user=MercedesBenzTV

The global sales strategy “Best Customer Experience 4.0” consistently places customers and their needs front and centre. That is why contact between Mercedes-Benz and its customers in recent months has been taking place mainly via its numerous digital channels. The brand’s global sales partners very quickly developed creative and contactless offerings to provide their customers with the best possible service and support even during challenging times. 

“We are very well positioned with our customer-oriented digital initiatives. A seamless and integrated interaction with customers via online and offline channels will be crucial to our customer satisfaction in the future. Customers will be moving continuously between physical and digital touchpoints. For this reason, we will continue to invest in the digital transformation despite all of the current challenges,” says Britta Seeger, Member of the Board of Management of Daimler AG and Mercedes-Benz AG, responsible for Marketing & Sales.

► For direct selection of a specific chapter please select below:
00:00 Welcome/Intro
02:18 Interview with Britta Seeger
07:30 Message from Eva Wiese
10:42 Outlook for other countries and digital offers
15:30 Services and after-sales
16:20 Parting words
17:20 Current sales
18:27 Goodbye

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