2020 Mercedes CLA At CES 2019

The Mercedes-Benz CLA Coupé celebrates its world premiere. The successor to the premium coupé first unveiled in 2013 boasts an innovative interior with the next evolution of the MBUX, which now recognises control commands through movements. Also new is the ENERGIZING COACH familiar from the B-Class. This service, based on an intelligent algorithm, suggests one of the programmes from the ENERGIZING package according to the situation and individual needs. Its extensively facelifted exterior ensures the new CLA Coupé remains the design icon of the compact segment. Its distinctive forward-angled front end with its long, taut hood and power domes is particularly striking, while the wider track emphasises the sporty and dynamic look.

“We’re taking it to the next level by bringing the intelligent interior assistant to the compact class, too. Movement recognition makes it easier and more intuitive to operate,” says Ola Källenius, Member of the Board of Management of Daimler AG responsible for Group Research and Mercedes-Benz Cars Development. “The CLA offers a huge amount of automotive intelligence, and not just with this new feature.”

“With the first CLA, a four-door compact coupe, we opened up a completely new segment. And its success proves us right: 750,000 units of the CLA and CLA Shooting Brake alone have already been sold,” says Britta Seeger, Member of the Board of Management of Daimler AG responsible for Mercedes-Benz Cars Marketing & Sales. “The next iteration of the CLA is an intelligent evolutionary development that is even more emotional and sportier than its predecessor. Paired with the new operating system, it once again sets benchmarks for the entire class.”

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